3T Thursdays 12/17/20


It’s Thursday again Do-Gooders! This TED Talk, entitled “The Way We Think About Charity is Dead Wrong”, questioned a lot of our preconceived notions about non-profits ESPECIALLY when it comes to money. Dan Pallotta is an activist and fundraiser who challenges our ethics and attitudes towards charities, and why frugality can often be confused with morality...


1. It’s OK for Non-Profit leaders to be financially thriving... “We have a visceral reaction to the idea that anyone would make very much money helping other people. Interestingly, we don’t have a visceral reaction to the notion that people would make a lot of money NOT helping other people. You know, you want to make 50 million dollars selling violent video games to kids, go for it. We’ll put you on the cover of Wired magazine, but you want to make half a million dollars trying to cure kids of malaria, and you’re considered a parasite yourself.” 2. It’s OK for Non-Profit’s to spend money on marketing... “We’ve all been taught that the bake sale with 5% overhead is morally superior to the professional fundraising enterprise with 40% overhead, but we’re missing the most important piece of information... Who cares if the bake sale only has five percent overhead if it’s tiny? What if the bake sale only netted 71 dollars for charity because it made no investment in it’s scale and the professional fundraising enterprise netted 71 million dollars because it did?” 3. It’s OK for Non-Profit’s to attempt new, bold, fundraising endeavors... “When you prohibit failure, you kill innovation, if you kill innovation in fundraising, you can’t raise more revenue, if you can’t raise more revenue you can’t grow, and if you can’t grow you can’t possibly solve large social problems.” This Week’s Episode - Non-Profit 101: Leadership, Hiring, and Mentorship with Ron Klabunde, Founder and CEO of Generosity Feeds.


Next Tuesday 12/22/2020 Collin and I will be starting our once-monthly podcast called Backstage. On these episodes we will dive into the “behind the scenes” of what we have been doing/experiencing that doesn’t make it onto our traditional podcast format. In this specific Backstage episode, we discuss our wedding, everything Mavis (the rv), and address COVID as it relates to our mission. Keep the “Do Good” momentum going!

With Love,

The Caffreys


The Do Good Project

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